Advice From The Audience

JIMMY WALES | CO-FOUNDER, WIKIPEDIA
LORD BILIMORIA CBE, DL. | CHAIRMAN, COBRA BEER PARTNERSHIP
KATHRYN PARSONS | CO-FOUNDER & CO-CEO, DECODED
TOM HULME | GENERAL PARTNER, GOOGLE VENTURES
EILEEN BURBIDGE | PARTNER, PASSION CAPITAL
WILL KING | CO-FOUNDER, SAVAGE & KING

Q1 What is the best Pitch you have seen at a Pitch@Palace event and why?
JIMMY WALES The best Pitches are the ones that make it really clear what is being proposed and why people would want to use it.
LORD BILIMORIA Dr Hilonga from Gongali Model — his enthusiasm was infectious and exuberant.
KATHRYN PARSONS Priya Lakhani of Century Tech gave one of the most memorable Pitches. She is an impressive public speaker and has created one of the most exciting businesses in global education technology.
EILEEN BURBIDGE Silas Adekunle of Reach Robotics — because we at Passion Capital subsequently invested!
WILL KING Pip Murray of Pip & Nut. I met her afterwards for a brief mentoring session and she’s gone on to build a multi-million pound business.

Q2 What is the best ask you have heard at Pitch@Palace and why?
JW The best asks are those that understand that if you want me to introduce you to someone, it’s not about how important the meeting would be to you — that goes without saying. It’s about making me see how the person I’m introducing you to would like to meet you.
TOM HULME Joachim Horn at SAM Labs made an incredibly clear appeal for distributors of the technology, links to teachers and parents. Nobody left that room thinking they couldn’t do something and that it was not worth doing.
EB Michael Rolph of YoYo as he had such a specific and obviously key ask — an introduction to the Chief Executive of Caffè Nero. He got it too!

Q3 Describe the best networking you have seen and why?
LB These are tremendous networking opportunities for investors, accomplished Entrepreneurs and budding Entrepreneurs alike, and seeing them being able to interact and connect before and after the Pitches works very well!
KP Roboticists, Royalty, coders, FTSE CEOs, investors and inventors, all under one palatial roof. That’s Pitch@Palace.
TH One Entrepreneur reached out to me after the event having watched my TED Talk in the intervening period — after that it was impossible not to help.

Q4 What’s the best lesson that you’ve learned in business?
JW Treat people well, it always pays off.
LB Good judgment comes from experience and experience comes from bad judgment.
EB Stay true to yourself. Do what you think is best — and do your best — because you need to sleep at night. Business conditions, partners and situations come and go, but you’ll always have yourself to answer to.

Q5 What advice would you give our Entrepreneurs?
JW Don’t just dream, go ahead and do. Even if you fail, you’ll have had an interesting time and learned something. If you simply dream, then nothing will ever really happen for you.
LB Aspire and achieve against all odds with integrity.
WK That typically it takes five years before your business will be through the valley of death, cash flow and profit positive with a foundation of repeat customers and a modicum of security. So, be focused on the ‘earn not burn’ and ensure you have a product, service, offer that is priced for profit and priced for sale.