Think long term
Don’t let inevitable short term set-backs discourage you from a better future you could help to create.
The simple will always displace the complex
With everything you do focus on elegant, beautiful simplicity.
Profit earns freedom
The main reason for profit is to help you to make the right decisions for the future. Don’t lose sight of this.
Hire the best people
Don’t compromise on talent. You will regret it if you do.
Don't take yourself too seriously
Life is short. Enjoy it and spend time with people you love.