AKQA founder Ajaz Ahmed
says profit is freedom


Think long term

Don’t let inevitable short term set-backs discourage you from a better future you could help to create.

The simple will always displace the complex

With everything you do focus on elegant, beautiful simplicity.

Profit earns freedom

The main reason for profit is to help you to make the right decisions for the future. Don’t lose sight of this.

Hire the best people

Don’t compromise on talent. You will regret it if you do.

Don't take yourself too seriously

Life is short. Enjoy it and spend time with people you love.