It was Q from Star Trek and the pages of Aldous Huxley’s Brave New World that proved to be the inspiration behind Jenny Tillotson’s company eScent, which owns patents for wearable technology that promotes health care and wellbeing through the sense of smell.
Trekkies may remember that Q was able to change his state of mind through a sniffing device – and that’s exactly what eScent aims to do.
Working as a volunteer at The Terence Higgins Trust, Tillotson, who is a fashion designer by background, decided that she wanted to design clothing and bedding to improve the lives of HIV and AIDS sufferers through the provision of emotional support provided by smells. It’s an extension of the theory that fashion should be more about wellbeing than well showing.
The potential of this marriage of art and science, psychology and neuroscience, led Tillotson to trade in art school for the biotech lab where she has developed her proposition further with clothing that she hopes will be able to release aromas that can help alleviate the symptoms of a range of ailments and conditions, including stress, dementia and sexual health issues.
Tillotson says that she attended Pitch@Palace in order to find investment to push the business forward and miniaturise the technology required to release the stimulus. If successful – and few doubt that she will be – there’s a brave new world of opportunity for eScent and those afflicted by ailments that can be alleviated by the timely sniff of a particular calming aroma.
Image Credit: Via Flickr