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21 Mar 2018

Pitch@Palace Alumni: SafeToNet

SafeToNet is a British technology company passionate about safeguarding children and young people from cyberbullying, sextortion, grooming and other predatory risks that exist on social media and messaging apps.

SafeToNet uses Artificial Intelligence to filter harmful content sent and received by children in real time. We use a mixture of behavioural and sentiment analytics, natural language processing and machine learning to automatically contextualise content. We can, for example, tell the difference between ‘banter’ and aggression.

We were introduced to the Pitch@Palace programme by one of its Alumni and participated in Pitch@Palace 6.0 in October 2016. Our Co-Founders, Richard and Sharon Pursey, presented together in front of HRH and other equally impressive members of the audience. We practiced a great deal beforehand and cannot deny being petrified at the challenge. However, it was one of the most personally and professionally rewarding things we have ever done. We couldn’t recommend it more highly.

HRH and his Pitch@Palace team aim to identify innovative young businesses and help them grow and expand into new markets by connecting them to investors and business opportunities. They have one of the most powerful ‘black books’ in the world and their ability to network their Alumni is legendary! In terms of contacts it doesn’t get any better than HRH.

SafeToNet sells to global Mobile Network Operators. As a start-up it is incredibly difficult to get onto their radar. We asked the Pitch@Palace team to introduce us, at decision-maker level, to a number of these organisations. As a result of those introductions we were accepted to become part of Wayra UK, Telefonica’s Start-Up Accelerator, in February 2017.

The relationship didn’t end there. We keep in touch with HRH and the Pitch@Palace team, who have come to understand our business well and helped us further.

In 2017 we applied to become part of Go-Ignite, an accelerator run by Singtel, Telefonica, Orange and Deutsche Telekom – giving us access to 1.4 billion potential customers. With this in mind, HRH and his team kindly invited us to join them for Pitch@Palace Singapore in June 2017. This gave us the opportunity to meet and present to senior people at the Singaporean telecommunications company, Singtel, raising our profile considerably. We are delighted to say that this helped us become one of only five companies in the world to join The Go-Ignite programme.

Being part of Pitch@Palace has also helped us to raise nearly £11 million of investment, making us a rising star in the London tech eco-system – and beyond. The number of people we employ has tripled and we are now expanding overseas in UK, Germany, Spain, and Canada and beyond. We are proud to have launched the world’s first sext filtering tool as one of our features and we are on target to safeguard over six million children this year, saving them from so many of the horrific challenges that exist online today.

We simply could not have achieved all of this if it hadn’t been for HRH and his team.

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